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Sunday, January 02, 2005

Interesting Facts about Blogs

Along side that Time Magazine article Blogs Have Their Day. was another article titled 10 Things We Learned About Blogs. Most of the 10 things were common knowledge in the blogosphere so I'll just mention the 3 things that I felt were interesting.

"Bloggers Make Money." The article reported that the author of Talking Points Memo blog is making $5K/mo from banner ads. This is the blog that received fame for its role in pushing for Trent Lott's resignation as Senate majority leader.

"Most Bloggers Are Women. ... According to a survey of more than 4 million blogs by Perseus Development, 56% were created by women."

"Bloggers Can Be Fakers". The article mentioned the Layne Johnson blog which went on for 3.5 years and was suppose to have belonged to a Minnesota lesbian. It turned out to be a hoax by a 35 year-old male entrepreneur.

Also it mentions the popular fake Bill Clinton blog. This Clinton blog is kind of interesting. The author puts a lot of thought into the posts to make them seem real. Also, it looks like this blogger might be making money. It has an Amazon link to Clinton's book "My Life". I wonder if Amazon approved this guy as an affiliate. This blog doesn't have huge amounts of traffic, but it does have a decent number of about 180 visits/day. Looking at its Site Meter Stats, the blog had a surge of traffic in June of around 40K visits when it first started. Then it quickly fell and has been averaging around 5K visits/mo since August. I guess this is when people realized it wasn't real.

Fake blogs might get traffic, but it seems like there's a good chance of getting into legal problems if you're pretending to be someone else.