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Saturday, January 01, 2005

The Advantage of Blogs Over Conventional Media

Time Magazine's December 27th issue had an interesting article on blogging called Blogs Have Their Day.

The article mostly discusses the blog Power Line. This is the blog that was most responsible for proving those 60 Minutes National Guard memos were not real. After this information came out, CBS launched a formal investigation and Dan Rather announced he would be stepping down. The Power Line blog post that started all of this was called, the now famous, "The 61st Minute" post.

The article mentions an important feature of blogs that helped Power Line disprove CBS. That feature is a blog's interactivity in which readers can help the blog authors to enhance understanding and knowledge. This interactivity is unique to the web and can't be done to the same degree in other kinds of media.

The article mentioned that "the key information in "The 61st Minute" came from Power Line's readers, not its writers."

The article further mentioned "Conventional media may have more readers than blogs do, but conventional media can't leverage those readers the way blogs can."